SquareTrade/Allstate Protection Plans Marketing Brief Updates

Brief Writing How to Guide

When I arrived at SquareTrade, the current marketing brief was not well thought out, didn’t ask the right questions, and ultimately didn’t provide our designers with enough information to create quality, on-brand assets. To improve this, I reviewed our current process, spoke with other team members to get feedback, made recommendations to leadership, and ultimately got sign-off to update our brief.

Responsibilities included:

• Review current brief

• Research potential improvements

• Present findings to leadership

• Work with IT to update the brief

• Create documentation on how to use the new brief system