SquareTrade/Allstate Protection Plans Marketing Budget Tracking

Written By Colin Flynn

Example Budget Tracker

When I arrived at SquareTrade, there was no tracking or management of marketing spends. I developed a new process to track all spends, provide transparency throughout the organization, assist in marketing planning, and ultimately keep us from over or under-spending on our contractual budgets.

Responsibilities included:

  • Developing new coding standards

  • Developing a new PO Process

  • Reviewing and updating current year spends

  • Implementing a new process to ensure all steps are followed correctly

Colin Flynn
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SquareTrade/Allstate Protection Plans Marketing Brief Updates