‘47 Mannequins

‘47 provided retailers with generic mannequins to use, however, we wanted to better bring to life our brand motto “Let Your You Out” via the mannequins we were using. To accomplish this, I worked with a leading mannequin agency to design and produce custom mannequins that we could then use across all ’47 retailers.

Responsibilities included:

• Research mannequin design via store visits, and leading mannequins manufacturers

• Briefing mannequin manufacturers for RFP

• Picking manufacturer

• Reviewing samples and approving design

• Oversee production and delivery to retailers