‘47 Fixture Package

Prior to my time at ‘47, the fixture package used by ‘47 was created by a vendor who didn’t specialize in retail store design. Because of this, the fixtures were difficult to set up and didn’t present the ’47 product or brand well.

I led a project to create higher quality fixtures that would be easy to set up and best present the ’47 product and brand. 

Responsibilities included:

• Research fixture design via store visits, customer feedback, and speaking to leading fixture manufacturers

• Briefing fixture manufacturers for RFP

• Picking manufacturer

• Reviewing samples and approving design

• Oversee production and delivery to retailers