‘47 x Nitro Circus World Games Shop-in-Shop & Activation

’47 became the official headwear and apparel partner of Nitro Circus to help drive visibility of our brand in the action sports community. Each year, Nitro Circus has an event to rival ESPN’s X-Games called The Nitro Circus World Games.

At the World Games, ’47 had our own shop-in-shop that I managed, including designing and merchandising our space, setting up our activation, and acting as a “store manager” during the event. 

Responsibilities included:

• Designing the shop-in-shop layout

• Overseeing construction and fixture set up

• Product merchandising

• Customer support during the event

• Acting as “store manager”

• Managing agency partner