‘47 x MLB All-Star Game Shop-in-Shop

Written By Colin Flynn

For the MLB All-Star game, the league takes over a convention center and creates a MLB shop where all their licensed partners can set up their own brand shop-in-shop. My team was tasked with both designing and merchandising our space.

Responsibilities included:

  • Designing the shop-in-shop layout

  • Overseeing union construction and fixture set up

  • Product merchandising

  • Customer support during the event

Colin Flynn
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‘47 x Nitro Circus World Games Shop-in-Shop & Activation