‘47 x Lids Exclusive Product Content

Written By Colin Flynn

As one of our Key Accounts at ’47, Lids often bought into exclusive products/colorways. To help support these buys, I worked with Lids on creating additional content that they could use on all of their channels (in-store, website, social, email) to highlight these exclusive collections.

Responsibilities included:

  • Work with sales/product teams to determine product

  • Work with producer/photographers to determine locations and models

  • Create shot lists

  • Provide direction on set

  • Picking selects

  • Briefing final assets for all channels

Colin Flynn
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