SquareTrade/Allstate Protection Plans UI/UX Improvements

Sales of SquareTrade on retailer websites heavily rely on how the widgets are set up on each page. I used the marketing best practices that I developed to make recommendations to our retailers on what improvements could be made to their site, then worked with my design team to develop assets that could then be implemented.

Responsibilities included:

  • Review retailer websites

  • Recommend updates to retailer websites

  • Brief designers on assets

  • Oversee implementation of assets