‘47 x Super Bowl 50 Boutiques

For Super Bowl 50 in San Francisco, ’47 partnered with two leading streetwear brands, Benny Gold and Black Scale, on product collaborations. To help tell the story, I worked with both brands to create unique displays in their flagship stores that not only fit with their brands, but also brought the collaborations to life.

Responsibilities included:

• Ideating the store concept

• Planning the store layout

• Sourcing store elements

• Overseeing install

• Product merchandising