‘47 North Shore Mall

’47 acquired the brand Old Time Sports (OTS) in 2017. With that acquisition, we also took over OTS’s storefront in the North Shore Mall for the remainder of its lease. We were challenged with not only creating an additional ’47 storefront, but also making the store profitable in a challenging mall environment, which we were able to accomplish until lease-end.

Responsibilities included:

• Planning the store layout

• Overseeing construction and fixture setup

• Product merchandising

• Creating marketing signage

• Creating wayfinding signage

• Creating assets to tell the ’47 brand story