OTS Brand Development

Due to new licensing agreements enacted in 2018, ‘47 was no longer able to sell ’47 branded product on Amazon. Instead of losing this business completely, we came up with a sub-brand, OTS, that would still allow us to sell products on Amazon.

As OTS was a completely new brand to customers, I was tasked with developing the OTS brand by coming up with a new set of guidelines and brand standards.

Responsibilities included:

• Developing brand framework, including

  • Logo standards

  • Brand voice

  • Photography standards

  • Graphic standards

  • Font standards

  • Product naming conventions

  • Product/labeling standards