‘47 x OG Slick Collection Launch at Shoe Palace

Written By Colin Flynn

For the NBA All-Star game in Los Angeles in 2018, ’47 partnered with LA-Based graffiti artist OG Slick to come up with a NBA collection sold exclusively at Shoe Palace and 47brand.com.

To help promote the collection, I managed an event at Shoe Palace in Los Angeles during the All-Star game week. Prior to the event, OG Slick did a mural in-store which also doubled as a photo backdrop, and during the event we had him sign exclusive prints, and raffled off one of his sculptures at the end of the evening. It was a packed house with NBA HQ partners and influencers in attendance, along with OG Slick and his crew.

Responsibilities included:

  • Weekly meetings with Shoe Palace and OG Slick Teams

  • Determining product bought in

  • Overseeing PR teams seeding and influencer outreach

  • Overseeing content production

  • Overseeing social calendar

  • Sourcing DJ, Food, and Drinks vendors

  • Asset production

Colin Flynn
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