‘47 Flagship Store

‘47 rebranded in Fall 2015, and to support the rebrand we also rebranded our flagship store. This was one of my first projects at ’47, and I played an integral role in every aspect. 

Responsibilities included:

• Helping design the layout

• Delivering store elements

• Helping with store construction

• Hiring staff

• Setting up digital and audio content

• Product merchandising

• Creating marketing signage

• Creating wayfinding signage

• Creating assets to tell the ’47 brand story

• Setting up promotions and traffic-driving initiatives

The updated store proved to be successful after the rebrand. In 2015 we were doing around $300K/year, and were over $1M/year by the time I left in 2019.