‘47 x Carhartt SP19 MLB Campaign




’47 partnered with Carhartt on a product collaboration dedicated to the “hard-working fan” - a demographic that resonates with both the Carhartt and ’47 brands. We brought this collaboration to life via video and photography by showing how fans stay connected to the teams they love, even when they are hard at work doing what they love. These assets were then used across all ’47 channels and at our retail partners.
Responsibilities included:
Creating marketing brief
Picking agency/final concept
Photoshoot prep
Picking selects
Briefing final assets for all channels